Too numerous patients to count have asked whether non-surgical facial rejuvenation is an option for them. The fact of the matter is that the answer to this question is not discrete and simple. All facial rejuvenation patients want: (1) to look younger, (2) to achieve an amazing result, and (3) to achieve a natural appearing result. At the same time, these patients naturally want to minimize their cost and minimize the invasiveness of potential procedures. A nationwide company that offered “low cost mini lifts” actually forbade the use of the word “surgery” and only used the word “procedure” in all of their marketing materials so that potential patients would not be scared away by the fact that they were advertising surgery.
Facial rejuvenation is a spectrum of procedures whose goal is to make the patient look (and feel) younger. The primary problem is that too many practitioners want to take advantage of patients. All of us have seen the advertisements…”Look younger in your lunch break…” “Look younger and stay away from the scalpel…” “Want to look younger without scars????” Is all of this really true?
The first problem is that device and medication manufacturers are all too excited to jump on this bandwagon. Every year, there are 2-3 new lasers claiming to take away a turkey neck without surgery, without scars, and without downtime.
I will easily admit that the technology of these devices is getting better. Also, the quality and longevity of filler agents is also getting better. When compared to even 5 years ago, the hyaluronic acids are vastly better, and physicians now have a wider spectrum of choices when it comes to filler agent choices.
Though noninvasive options have their role in patients who appear young with minimal aging symptoms…NONINVASIVE OPTIONS CANNOT COMPARE TO SURGIAL OPTIONS SUCH AS A FACE LIFT OR NECK LIFT OR EYELID LIFT!!!!!!!
In certain areas of the face and in certain patients with moderate to advanced aging, a surgical option is superior in terms of:
Please note that overall result has been used twice, and once in all caps to emphasize the idea that sometimes surgery is the best option.
Another factor confusing consumers is the plethora of providers on the market that are not actually trained in these procedures. In todays world, we have pediatricians, gynecologists, ER physicians, etc providing aesthetic services. Since many of these providers are not trained surgeons, they have little knowledge to truly counsel patients with respect to all of their options SURGICAL AND NONSURGICAL.
Though patients in today’s world research the internet like crazy, the internet itself can be manipulated with marketing. One of the highest grossing providers offering breast implants in the United States did not even complete a surgical residency. He has an amazing website that appears very professional and inviting. Is that correct? Is that appropriate? Hence, beware of marketing. Do not be scared simply because your surgeon recommends surgery. That does not make him a quack. Understand that facial rejuvenation is a spectrum with nonsurgical options such as Restylane and surgical options such as a face lift. Understand fillers and Botox is not the solution for every facial aging problem. Understand that you might still need some filler touch up after surgery.
And good luck on your journey towards the fountain of youth. The fact remains that today’s technological advancements truly make the journey realistic, safe, and a lot of fun.
Written by RS Athre